Why freeze fine fish?
We only sell frozen fish. We guarantee that it is of the highest quality and we will refund your money if you do not agree. "Highest quality" means that we select higher grades of fish and that it was very fresh at the point of freezing.
Why do we sell only frozen fish? Because we believe that OUR frozen fish will give you the same eating experience as buying fish at the quayside and eating it straightaway.
Frozen fish is highly convenient and unlike fresh fish, does not need to be eaten immediately. It is a myth that frozen fish is inferior to fresh (although the myth is perhaps logical). What really counts though is the quality of the fish that was frozen.